<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><title>Nico Cantón blog</title><description>Google Ads, measurement and AI, written by someone who manages accounts.</description><link>https://nicocanton.com/</link><language>en</language><item><title>Google Ads freelancer vs. agency: how to choose who runs your account</title><link>https://nicocanton.com/en/blog/google-ads-freelancer-vs-agency/</link><guid isPermaLink="true">https://nicocanton.com/en/blog/google-ads-freelancer-vs-agency/</guid><description>Practical criteria for choosing between a senior freelancer, an agency or an in-house team for Google Ads: questions to ask, red flags and real costs.</description><pubDate>Tue, 20 Oct 2026 00:00:00 GMT</pubDate><category>Google Ads</category><category>Agencies</category><category>Account management</category></item><item><title>ROAS vs. POAS: how to measure real Google Ads profitability</title><link>https://nicocanton.com/en/blog/roas-vs-poas-google-ads/</link><guid isPermaLink="true">https://nicocanton.com/en/blog/roas-vs-poas-google-ads/</guid><description>What POAS is, how to calculate your break-even ROAS, and how to send profit to Google Ads instead of revenue, with a step-by-step numeric example.</description><pubDate>Tue, 13 Oct 2026 00:00:00 GMT</pubDate><category>Ecommerce</category><category>ROAS</category><category>POAS</category><category>Smart Bidding</category></item><item><title>Consent Mode v2 and enhanced conversions in GTM: a checklist</title><link>https://nicocanton.com/en/blog/consent-mode-v2-enhanced-conversions-gtm/</link><guid isPermaLink="true">https://nicocanton.com/en/blog/consent-mode-v2-enhanced-conversions-gtm/</guid><description>A practical checklist to implement Consent Mode v2, enhanced conversions and offline conversion imports with Google Tag Manager, and how to validate it all.</description><pubDate>Tue, 06 Oct 2026 00:00:00 GMT</pubDate><category>Google Tag Manager</category><category>Consent Mode</category><category>Enhanced conversions</category><category>Tracking</category></item><item><title>AI agents for Google Ads: what to automate and what not to</title><link>https://nicocanton.com/en/blog/ai-agents-google-ads/</link><guid isPermaLink="true">https://nicocanton.com/en/blog/ai-agents-google-ads/</guid><description>Which Google Ads tasks are worth handing to AI agents, which are not, and the guardrails I use so no change reaches an account without control.</description><pubDate>Tue, 29 Sep 2026 00:00:00 GMT</pubDate><category>Artificial intelligence</category><category>Automation</category><category>Google Ads</category></item></channel></rss>