Hi, I’m Nico Cantón.
Google Ads specialist with more than 10 years managing ecommerce, fintech and B2B service accounts. I work on my own, with a small client list and AI agents I built myself.
I have spent more than a decade inside Google Ads accounts. In that time I have seen almost every scenario: ecommerce with huge catalogues, fintechs that need every lead to become a customer, B2B companies with long sales cycles, and teams that inherited accounts nobody could read.
The conclusion was always the same. Accounts that grow profitably have three things: someone who understands the business behind the account (margins, products, offers, customers), measurement you can trust and someone who looks at them every day with judgement. When one is missing, budget leaks somewhere.
The third one is the hardest to sustain, which is why I started building my own AI tools. Today one agent checks every account I manage each morning, another tracks spend pacing hour by hour and another scores the quality of each account. I spend my time on what AI can’t do: understanding your business and making decisions.
That’s why I work on my own, with few clients. I would rather know each account in depth than add clients and hand the work to someone you have never met.
Quick facts
- Experience
- 10+ years in Google Ads
- Specialty
- Google Ads, GTM, GA4 and applied AI
- Industries
- Ecommerce, fintech and B2B services
- Languages
- English and Spanish
- Based in
- Bariloche, Argentina. Working remotely
- Certifications
- Every Google Ads certification: Search, Display, Video, Shopping, Apps, Measurement and AI-Powered Performance
Five rules I don’t bend.
The business before the platform
I optimise for margin, closed deals or qualified leads, looking at offers, stock and customers. Clicks and revenue alone are not enough to decide.
Measurement before scale
I don’t scale an account whose tracking I haven’t checked. Data first, budget second.
Your account is yours
The account, data and history always stay in your name. I access it as an admin, nothing more.
AI with guardrails
Agents watch and propose. I make the decisions, and every change is logged.
Straight talk
If something isn’t working, I tell you. If I can’t help, I tell you that too.
Let’s look at your account together.
Book a free 30-minute call. I’ll tell you what I see in your account, what it would take to fix it and what realistic improvement looks like. Whether we work together or not, you leave with a clear picture.
No pitch. No pressure. If I can’t help you, I’ll tell you straight.