Google Ads, measurement and AI, no fluff.
What I learn running accounts, explained with examples and no magic formulas.
Strategy. , 6min read
Google Ads freelancer vs. agency: how to choose who runs your account
Practical criteria for choosing between a senior freelancer, an agency or an in-house team for Google Ads: questions to ask, red flags and real costs.
Google Ads. , 5min read
ROAS vs. POAS: how to measure real Google Ads profitability
What POAS is, how to calculate your break-even ROAS, and how to send profit to Google Ads instead of revenue, with a step-by-step numeric example.
Measurement. , 5min read
Consent Mode v2 and enhanced conversions in GTM: a checklist
A practical checklist to implement Consent Mode v2, enhanced conversions and offline conversion imports with Google Tag Manager, and how to validate it all.
AI. , 5min read
AI agents for Google Ads: what to automate and what not to
Which Google Ads tasks are worth handing to AI agents, which are not, and the guardrails I use so no change reaches an account without control.
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